When people think of hot sauce, they flash to the bigger name brands, like Tabasco or Cholula. However, a market exists for those who find those traditional forms of spice too tame. These people want sauce that will turn their asses to fire, while the sauce's label makes cartoonish jokes about asses on fire. It's a weird world.
Checking out this gallery of ridiculous hot sauce labels, you won't find much politically correct humor. It's not clear why these manufacturers would choose to associate their products with terrorists and dictators, but it's more common than you'd think. You gotta read the labels.