Poor Siri. She had with such a bright future, but now her creators don't think she's funny enough.  

Betabeat (via 9to5 Mac) reports that Apple is on the hunt for creative writers to give the "intelligent assistant" some oomph, or at least make her more personable: 

“We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

Changes are nothing new for Siri, who's been getting translated into various languages since last November, including French, Korean and Swedish, to name just a few.  

[via Betabeat]