Rick Williams, co-owner of Detroit's Burn Rubber and creative collective, The Distinct Life, has teamed with Axiom Graphics, Inc. to bring his unique graphic perspective to the automotive world. Honoring his Motor City roots, Williams The Distinct Life Custom Car Wrap Collection carries the brand's noted camouflage pattern. Options included army green, black, and white, each giving a fresh look to a classic car from one of Detroit's Big Three.
“Extending The Distinct Life to intersect with the automotive world is a very natural fit and extension of the brand," says Williams, "It pays homage to our Detroit roots and brings a little bit of flavor to the roads."
Timed with the North American International Auto Show, Williams' latest project—following collaborations with New Balance and Reebok—launches Axiom Graphic's first foray into the wraps and Distinct Life's initial strike into car culture.